Crai Supermarket
Creation for CRAI mainstreamer brand includes packaging design and visual story telling across all communication touchpoints.
The concept proposal for the brief La Dolce Vita celebrates the beauty of the Italian land. It is interpreted through classic Italian themes based on NATURE, TRADITION, ARTISANSHIP & CONVIVIALITY to depict a connection between the land, culture and it’s people.
Date
2023
Tags
Strategy, Visual Identity,
Packaging
Like pages from an Italian story book or a postcard from a favourite past time, the new visual language portrayed through packaging design & visual communicaton is reminiscent of a nostalgic souvenir telling a story about the beauty of Italian land and its tradition rooted in culture and craftsmanship.
